Shaw-pping around

Just went grocery shopping at the local Shaw's.

As I was walking down the aisle to purchase some chocolate bunnies, I couldn't help but notice the advertisement playing over the loudspeaker:

"Come to Shaw's, where the prices are always low and the selection is always great!", in that deep, soothing announcer voice...

Kindof interesting. You would think that the people pushing carts around the Shaw's would not need to hear that message- that they are already pretty locked in being a Shaw's customer. Given that, you know, they are already there and all that. I certainly wasn't planning on doing my shopping anywhere else this evening.

Do a lot of people fill a cart with food and then decide to go to another store?

Its almost like the advertisements for Delta airlines that you get when you are already buckled in on the plane... Or maybe its just building up a relationship with the consumer so that they are less frustrated when the next salmonella outbreak from Shaw's peanut butter claims the life of their child.

Any ideas?

-Dave